To clearly define our approach to personalized learning in the market place, our sales-marketing and media teams collaborated to create an engaging video message. Featuring the on-camera talent of Dr. Rachel Book, executive director of education solutions, this video is being shared with prospective clients as they consider our products and services.
Using YouTube as a platform, the video was also posted on LinkedIn and explores the ways in which our flexible curriculum, technology and Evan-Moor printed materials allow teachers to customize their approach based on each student’s need. Educators define what they need, and we facilitate the process of realizing that definition.
We’re always trying to expand our reach through social media. Besides traditional marketing approaches, social media has become a key component of communicating with our audience.
Lincoln Learning Solutions has a presence on LinkedIn, Instagram, Facebook and Twitter. How about you? Are you a social butterfly? Take our survey to let our marketing team know where you’re @ in the world of social media.
We are launching a new employee spotlight to feature on LinkedIn. We’ll recognize individuals for their contributions and, in the process, show our LinkedIn followers who we are as an organization. It promises to be a win-win networking tool for everyone. Stay tuned for more information about this sales-marketing initiative.
By the numbers…
Lincoln Learning Solutions’ client base remains strong. We currently do business with more than 80 educational institutions that take the form of academies, school districts, intermediate units, charter schools and cyber charter schools located in rural and urban areas alike. That translates to about 200 schools and 22,000 students in more than a dozen states using our curriculum.
Meanwhile, we racked up a listing at the #20 slot in the Pennsylvania Department of Labor and Industry’s Top 50 Employers & Industries list, which ranks businesses in the Unemployment Compensation system by number of people who work there.
